Built for real sport parents · Free to start

Free forever. Premium is $4.99/month. Cancel anytime.

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We help parents stay calm.

Your kid's first job is to play. Your job isn't to coach them. It's to stay steady, stay warm, and stay out of their game.

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We translate sport psychology.

Everything here is grounded in research, but written for a tired parent on the couch, not an academic. Short, specific, usable.

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We protect the relationship.

Kids who quit sport rarely cite the sport. They cite the car ride. Every tool here is in service of the long game: your relationship with your athlete.

How It Works

Four steps to a calmer season

01

Set up in 2 minutes

Tell us your kid's age, sport, and what you want to get better at. That's the whole onboarding.

02

Read when you have a minute

Articles built for a tired parent: 3 to 6 minutes each, with takeaways you can use this weekend.

03

Use Right Now moments

When the situation hits (angry at the coach, kid wants to quit, played badly), open the app and get guidance in 30 seconds.

04

Reflect after each game

Two minutes after an event. Honest. Private. Over a season, it builds a real picture of how you're showing up.

Core Features

Everything a sport parent needs

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Library of 63 articles

16 pillars: child psychology, sport science, communication, confidence, coaches, mental health, family systems, more. Short. Practical. Skimmable on a phone.

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30 Right Now situations

"My kid played badly." "I'm angry at the coach." "My kid wants to quit." Each scenario gives you what to do, what to say, what not to say, and when to escalate.

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22 guided pathways

Sequenced journeys like "Calm on game day," "Child psychology fundamentals," "Sport science crash course," "Mental health literacy." Most finishable in a week.

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20 scripts & worksheets

Post-game protocol. Pre-game ritual. Praise swaps. Coach conversation script. Family values worksheet. Season planner. Use them this weekend.

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Parent Guide AI

Private, evidence-informed coaching for the moments that don't fit a script. Always available. Never judging.

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Parent Assessment

9 questions. 5 minutes. Gives you your archetype, your strengths, and the exact areas to work on this season.

Right Now

For the moments you didn't see coming.

You don't always have time for a chapter. Sometimes you have five minutes in a parking lot, and you need to know what to do.

Start free, $4.99/mo for everything
My kid played badly and is upset
I'm angry at the coach
My kid says they want to quit
I don't know what to say after the game
My kid is losing confidence
The team culture feels unhealthy
We've gotten too wrapped up in performance
We're being pushed to specialize early

Simple Pricing

One plan. $4.99 a month.

Free

Get Started
$0/ forever
  • Free account + onboarding
  • Personalized dashboard
  • Parent assessment + archetype
  • 10+ free articles
  • 5 Right Now situations
  • 1 starter pathway
  • Parent Guide: 5 messages / day
Create free account

Premium

Everything
$4.99/ month
  • Everything in Free
  • Full library of 63 articles across 16 pillars
  • All 30 Right Now situations
  • All 22 guided pathways
  • All 20 scripts, rituals, worksheets
  • 90+ daily insights, 50 knowledge cards, 50 conversation cards
  • Unlimited Parent Guide chat + reflections + bookmarks
  • Streak, XP, badges, season planner
Start free, upgrade anytime

How parents use it

Real moments, real tools

Parent Mindset is new, so instead of testimonials, here's what the product is actually built to do, in the situations sport parents face every week.

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"Car ride home after a hard loss." Open the post-game protocol. One sentence, 60 minutes of silence on the game, the single question to ask tomorrow.

After the game

Post-Game Protocol tool · included free

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"Just read something that made me want to email the coach at 10pm." Open the coach conversation script. Wait 24 hours. Then use the exact email template.

Coach conflicts

Right Now situation · Premium

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"My kid is losing confidence and praise isn't landing." Open the Support Confidence pathway. Five articles, two tools, finishable in a week.

When praise stops working

Guided Pathway · Premium

Examples above describe features and use cases; not quotes from named individuals.

Ready?

Be the calm in their corner.

Create a free account in 30 seconds. No credit card. Upgrade only if it's earning its keep.